Ellen HenrikssonBurén

• Managed the full product portfolio end to end.
• Coordinated workflows, including financial administration and cross functional communication.
• Marketing materials creation and campaign planning across all brands in the therapeutic area, aligned to the EMEA market.
• Supported the Project Manager Officer in coordinating internal communication and administrative structures across departments, navigating the Swedish and Nordic leadership teams.

Responsible for planning and monitoring B2B marketing campaigns for pharmaceutical products in the field of Innovative Medicine, with a focus on:

• Managing event planning and logistical support.
• Creating marketing efforts and content.
• Maintaining the marketing databases, tracking campaign performance and reporting to the team.
• Engaging in both B2B and B2C relations.

A high degree of personal responsibility, with deep structuring and planning of events and sponsorship, and valuable experience in the FMCG industry.

• Organised and planned over 90 events during 12 months, all across Sweden.
• Engaged in both B2B and B2C relations.
• Helped start an internal group for activity programmes within the organisation.

Courses include Buying Behaviour, Marketing Communication Theory, Digital Marketing and E commerce, and Brands and Brand Strategy. Average grade of B, GPA 4.0.

Exchange semester within Business Administration focusing on Luxury Marketing.

Courses include Advertising Strategy, Communication Law, Digital Marketing, Brand Management, Visual Arts and more. Average grade of B, GPA 4.0.

• Organised the European Career Tour, a one week business trip for marketing students.
• Met with PR agencies and marketing departments in Munich, Germany and Paris, France.
• Gave deep insights into international business environments.